Are You Going “Nuts”?

We think you will once you see this video! We recently worked with Atomic Studios in North Augusta, SC to create our first television commercials.

A lot goes on “behind the scenes” to make this magic happen! From taking the time to shoot every individual pecan placed on the set to create the montage segment to filming multiple images of every flavor being “poured” from above to capture that sequence.

We have to admit, there is nothing more enjoyable than spending the day in a studio filled with all the delicious flavors of Better Halves Pecans! Plus we had the added perk of tasting the props after the shoot!

Fun fact – did you know AquaNet (yes, the old-school hairspray) can be used to reduce the reflection of bright lights on packaging? Share with your fellow “nuts”!